Beginning with the first days of the war, the effort of postcard publishing became an important tool in the overall war effort. As the volume of personal communications greatly increased, the postcard became the cheapest and most efficient medium. Moreover, the postcard – mass produced and accessible – presented the perfect medium for advocacy and propaganda, to promote loyalty and belief in victory. The nation’s leading artists, graphic designer, and poets fully applied their talents to the task, producing stunningly beautiful visuals and poignant messages. In besieged Leningrad, even during the worst conditions of the blockade, postcard production continued in full force. Portraits of heroic soldiers, imagery of partisan and combat life, sketches of working and fighting Leningrad, and landscapes the architectural beauty of the city provided inspiration to soldiers and civilians alike.