At first glance, it may seem odd and confusing that knights, dragons, and Vikings were used in propaganda during the Great War. Propagandists were tasked with the difficult job of convincing citizens that the war was a just cause and they should both fight and support it. These artists would later draw inspiration from the Middle Ages, because it was a time filled with myths and legends about courage, bravery, and most importantly the battle between good and evil their ancestors fought. This postcard shows a triumphant Viking warrior stepping on his opponent’s corpse while holding a sword and chains in his hands while being held by a thankful German woman. The caption reads “Germans do not tolerate any chains!”, which is meant to not only depict the warrior as a liberator but also serves as a reflection of why they are fighting this battle against evil. Gender was also another important element in WWI war propaganda because women were seen as vulnerable and in need of protection. The stereotype of women being kind and weak made them both the object of men’s affections but also the victims of the enemies’ brutal acts. Women and children served as a reminder of the importance to participate in this battle and of the companionship that awaited soldiers upon their return.
Post by Arvin Ramdas